RETAIL BUSINESS DEVELOPMENT
RETAIL BUSINESS DEVELOPMENT
A. Understanding the Retail BusinessRetail business is a business selling goods and services that have been given added value to meet personal needs, family, or other end users.
Retail sales is one of the most exciting and dynamic areas in the economy. Retailers should be able to see and consider the trends such as declining economic growth and population, the increase in the cost of capital, labor, and energy, changes in consumer lifestyles, shopping patterns and shopping behavior, and the emergence of new technologies, for his business can survive for the future and won in competition with other retailers.
High productivity will be able to assist the development of other forms of retail sales remained at low cost, coupled with the innovation of the retail seller. It also must be balanced with trying to improve facilities and provide additional services.
B. Retail Business TrendsIn its development, a growing retail business with shows characteristics include:• retail life cycle shorterThe survival of new retailers are usually much shorter than other forms of major retailers is much older then. They were quickly copied and lost its new properties.• Increased sales through non-store retailingElectronic era greatly enhance the growth of retail sales without the store, because consumers can receive the offer for sale via television, internet, phone, etc..• Increased competition among speciesCompetition is increasingly leading to competition between species or between different store types, while also diambah with competition anatar store retailer with retailers without stores.• Conflicts among retailers who increaseIncreased competition makes retailers antarjenis positioned them at the end of the extreme jealousy in terms of product lines sold.• emergence of giant retailersThe giant retailer with many emerging information systems and their purchasing power is far superior, so that they can offer a big price savings for consumers. Meanwhile, small producers decreased in number as a result of the giant retailer.• Change the definition of spending one placeDepartment store that mengonsepkan envy as a means of spending one place so appreciated for its services initially, but now it give way to a big mall featuring a variety of specialty shops and parking space.• Growth of vertical marketing system (VMS)VMS consists of manufacturers, wholesalers, and retailers who act as a unified system. VMS is a network of professionally managed centrally programmed and planned in advance to achieve the operating savings and maximum market impact.• increased business portfolioRetail organizations continue to design and launch a new store forms designated for various groups of different lifestyles.• The importance of technology in retail businessThe retailer developed using a computer to produce better forecasts, control inventory costs, order at suppliers electronically, send electronic mail between stores, and even sell goods to consumers.• The rapid global ekspanisi giant retailersRetailers that have a unique shape and can put their position to other countries increasingly grow into a variety store chain for decades, and eventually have thousands of franchise shops scattered throughout the world.• The growth of factory outletFO who originally sold the excess inventory merchandise, ie goods that have been out decades and goods that are rejected, finally now able to provide the ability for companies to control its product distribution network which then sold at prices lower.
C. Retail Market GrowthRetail market continues to grow as a result of the development of various fields. Growing retail markets nationally not only benefit the giant retailer or manufacturer of retail goods, but also the small retailers who serve the local community.The field of social culture also be a factor of growth of retail market.Communities are increasingly active in social life will increase the activity of procurement of goods and services to facilitate their activities. Globalization is also a major factor creating demand or increased demand for retail goods and services. Lifestyle is one aspect of a society that is influenced by these factors. Last field is the field of law and regulations that affect the growth of the retail market, both in terms of encouraging or inhibiting. For example, the amount of tax rules that feel relief, or the closing of the districts and towns outside the main cities as large retailer's operational areas.
D. Government's Role in Retail BusinessGovernments play a direct role in policy making regarding the importation of goods, tax laws, zoning regulations (the determination of and restrictions on the location of outlets), the modern market, about the minimum wage, etc.. Sometimes policies issued can benefit employers, but sometimes also create difficulties entrepreneurs. Policies that make it difficult, among other minimum wage increases for employees, Value Added Tax for merchandise, etc..
E. Retail Business CycleCycle retail business is a hypothesis that explains the emergence of new retail institutions, and the resignation of the old retail, which in turn replaced by newer retail institutions anymore. According to this hypothesis, a new retail institution will enter the market with the position of the low-margin, low-price, and low-status. They put the business facilities in the area of low-cost leases, and require less service for consumers. Its existence is a challenge for conventional retailers that have a cost and price is moving up from time to time.
The emergence of new retail institutions that are at the low-rent area with limited facilities, and provide very little service to the consumer slowly make innovations and successfully mmindahkan their operations in places with high rental costs, improve facilities and furnishings store, and add some services to consumers. They get a higher margin, higher prices, and retailers are also of high status, and to immediately abandon their position which was originally a low-margin, low-price, and low-status. Conditions that will continue to operate as they should.The development of retail business will continue to mempersengit competition antarperitel local store marketing. New strategies must be created to eraih success in the sale of a retail business.
A. Understanding the Retail BusinessRetail business is a business selling goods and services that have been given added value to meet personal needs, family, or other end users.
Retail sales is one of the most exciting and dynamic areas in the economy. Retailers should be able to see and consider the trends such as declining economic growth and population, the increase in the cost of capital, labor, and energy, changes in consumer lifestyles, shopping patterns and shopping behavior, and the emergence of new technologies, for his business can survive for the future and won in competition with other retailers.
High productivity will be able to assist the development of other forms of retail sales remained at low cost, coupled with the innovation of the retail seller. It also must be balanced with trying to improve facilities and provide additional services.
B. Retail Business TrendsIn its development, a growing retail business with shows characteristics include:• retail life cycle shorterThe survival of new retailers are usually much shorter than other forms of major retailers is much older then. They were quickly copied and lost its new properties.• Increased sales through non-store retailingElectronic era greatly enhance the growth of retail sales without the store, because consumers can receive the offer for sale via television, internet, phone, etc..• Increased competition among speciesCompetition is increasingly leading to competition between species or between different store types, while also diambah with competition anatar store retailer with retailers without stores.• Conflicts among retailers who increaseIncreased competition makes retailers antarjenis positioned them at the end of the extreme jealousy in terms of product lines sold.• emergence of giant retailersThe giant retailer with many emerging information systems and their purchasing power is far superior, so that they can offer a big price savings for consumers. Meanwhile, small producers decreased in number as a result of the giant retailer.• Change the definition of spending one placeDepartment store that mengonsepkan envy as a means of spending one place so appreciated for its services initially, but now it give way to a big mall featuring a variety of specialty shops and parking space.• Growth of vertical marketing system (VMS)VMS consists of manufacturers, wholesalers, and retailers who act as a unified system. VMS is a network of professionally managed centrally programmed and planned in advance to achieve the operating savings and maximum market impact.• increased business portfolioRetail organizations continue to design and launch a new store forms designated for various groups of different lifestyles.• The importance of technology in retail businessThe retailer developed using a computer to produce better forecasts, control inventory costs, order at suppliers electronically, send electronic mail between stores, and even sell goods to consumers.• The rapid global ekspanisi giant retailersRetailers that have a unique shape and can put their position to other countries increasingly grow into a variety store chain for decades, and eventually have thousands of franchise shops scattered throughout the world.• The growth of factory outletFO who originally sold the excess inventory merchandise, ie goods that have been out decades and goods that are rejected, finally now able to provide the ability for companies to control its product distribution network which then sold at prices lower.
C. Retail Market GrowthRetail market continues to grow as a result of the development of various fields. Growing retail markets nationally not only benefit the giant retailer or manufacturer of retail goods, but also the small retailers who serve the local community.The field of social culture also be a factor of growth of retail market.Communities are increasingly active in social life will increase the activity of procurement of goods and services to facilitate their activities. Globalization is also a major factor creating demand or increased demand for retail goods and services. Lifestyle is one aspect of a society that is influenced by these factors. Last field is the field of law and regulations that affect the growth of the retail market, both in terms of encouraging or inhibiting. For example, the amount of tax rules that feel relief, or the closing of the districts and towns outside the main cities as large retailer's operational areas.
D. Government's Role in Retail BusinessGovernments play a direct role in policy making regarding the importation of goods, tax laws, zoning regulations (the determination of and restrictions on the location of outlets), the modern market, about the minimum wage, etc.. Sometimes policies issued can benefit employers, but sometimes also create difficulties entrepreneurs. Policies that make it difficult, among other minimum wage increases for employees, Value Added Tax for merchandise, etc..
E. Retail Business CycleCycle retail business is a hypothesis that explains the emergence of new retail institutions, and the resignation of the old retail, which in turn replaced by newer retail institutions anymore. According to this hypothesis, a new retail institution will enter the market with the position of the low-margin, low-price, and low-status. They put the business facilities in the area of low-cost leases, and require less service for consumers. Its existence is a challenge for conventional retailers that have a cost and price is moving up from time to time.
The emergence of new retail institutions that are at the low-rent area with limited facilities, and provide very little service to the consumer slowly make innovations and successfully mmindahkan their operations in places with high rental costs, improve facilities and furnishings store, and add some services to consumers. They get a higher margin, higher prices, and retailers are also of high status, and to immediately abandon their position which was originally a low-margin, low-price, and low-status. Conditions that will continue to operate as they should.The development of retail business will continue to mempersengit competition antarperitel local store marketing. New strategies must be created to eraih success in the sale of a retail business.
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